Feminine avid gamers usually tend to be discovered taking part in puzzle-based video games on cell, in accordance with data from video games insights firm Newzoo.
Ladies characterize round half (46%) of avid gamers within the ten largest gaming markets, however they’re barely extra doubtless than males to play on cell units (94% of feminine avid gamers in comparison with 90% of male avid gamers). In addition they play extra typically – 35% of ladies avid gamers play on cell 5 instances every week versus 29% of male avid gamers. Even when they like cell gaming, they may also be discovered taking part in on console (with 66% utilizing this gadget) and desktop (68%).
Feminine avid gamers additionally prioritise totally different video games than their male counterparts: puzzle-based video games are interesting to virtually half (44%) of ladies avid gamers (virtually twice the extent of males, 25%), adopted by video games that supply the flexibility to make artistic selections (31%). Conversely, feminine avid gamers are much less more likely to be considering open-world settings.
Additional research from WARC highlights that 70% of moms play video games – with 90% taking part in weekly. This explicit area of interest of gamers is especially receptive to promoting and usually tend to give buy recommendation to pals.
Ladies are additionally extra more likely to fall below the class of “casual gamers”, spending 5-10 hours every week gaming and are much less more likely to view themselves as avid gamers. Informal video games additionally entice greater earnings audiences and this group represents an attractive audience for manufacturers.
This represents a possible alternative for advertisers, who have to be more targeted with their gaming communications.